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عمومی::
نسبت اقدام خرید
Purchase Action Ratio (PAR) and Brand Advocacy Ratio (BAR)
Introducing PAR and BAR
In line with the five A's, two metrics are valuable to measure: purchase action ratio (PAR) and brand advocacy ratio (BAR).
PAR measures how well companies "convert" brand awareness into brand purchase.
Therefore, the PAR for Brand X is 18/90 or 0.2 and the BAR is 9/90 or 0.1.
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